The Cardin house rejuvenates and plans to return to Paris Fashion Week

Contrary to some big fashion firms that want to present their collections at their own pace, the French house Pierre Cardin has announced that it wants to return to Paris Fashion Week, a year after the death of its founder.

For the last twenty-five years, Pierre Cardin, who died in December 2020 at the age of 98, has presented his creations independently. His nephew, Rodrigo Basilicati-Cardin, the new president of the house, will pay tribute to him with a parade on January 28, one day after the end of Fashion Week (spring-summer collections).

“Pierre wanted to be free. When he was approaching his 80 years, he declared that there were many young creators who needed to integrate this Fashion Week. ‘I don’t want to take their place. I want to develop on my own,'” Rodrigo Basilicati-Cardin explained to the AFP.

The Pierre Cardin house has starred in spectacular parades in recent years. On the Great Wall of China in 2018, in Moscow in 2016, in Astana (Kazakhstan) in 2017… The great stylist did not stop working until the end.

Rodrigo Basilicati-Cardin now wants to change the message: relaunch the brand with the support of the powerful Haute Couture and Fashion Federation in France, which organizes the Weeks in Paris.

“We want to enter the Week, at least once a year. We have to communicate. My uncle worked a lot and communication came by itself,” he explains.

“He dedicated the last part of his life to creativity, not to distribution. He wanted the house to have material,” he highlights.

– Dress up space travelers –

The tribute parade on January 28 will last about 30 minutes, twice as long as a Fashion Week model parade normally lasts.

The venue chosen is once again spectacular: at Le Bourget, at the Air and Space Museum, where he will present some thirty still unpublished creations by the late designer, as well as other works from his studio, in the same colorful and minimalist style that characterized.

“We wanted to base ourselves on the theme of space, to evoke the 1960s, when Pierre Cardin wanted to dress the man who travels in spaceships” explains Rodrigo Basilicati-Cardin.

“He was the first, along with AndrĂ© Courrèges, to dare, and he was criticized by everyone at the time,” he recalls.

Now, with the first space tourism trips carried out by pioneering billionaires, perhaps history proved him right.

Basilicati-Cardin was named CEO of the company in 2018, and then chairman shortly before his uncle’s death. He is an engineer and graphic designer, and worked together with Pierre Cardin from the end of the 1990s.

Drawings from the Cardin studio constantly arrive on his phone. “I find something new in one in fifty,” he explains. And when that happens, “I take it, to work on the proportions.”

Plans to “rejuvenate” the house move forward. Basilicati-Cardin wants to assemble a new group of designers, who will bring “fresh air” into the house. And for Cardin’s centenary an event is planned, probably in Venice, where the creator was born, on July 2.


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