The Technical Secretariat of the Commission for the Supervision of Unfair Competition (CCD) of the Indecopi clarified that the advertising developed by influencers on social networks must comply with the provisions of the Law on the Repression of Unfair Competition. That is why he urged that they be transparent and responsible when promoting a product or service.
As you remember, a user denounced the publications that some influencers have been making, such as Jose Martinez and Melissa Klug’s daughters, Gianella Marquina and Samahara Lobaton, where they point out that they have generated profits because of some bets, highlighting that by not advertising, the followers of these figures could fall into some scam.
The institution urged to make it clear that when it comes to publishing sponsored content or an advertisement contracted by a brand or company, one must always comply with the rules, bearing in mind the influence one has on social networks.
If they do not comply with the normal ones, the influencer could pay up to 700 tax units (UIT), equivalent to S / 3.2 million. In addition, Indecopi reported that since 2020 it has been investigating 180 cases of Peruvian influencers for the content they publish on their platforms. 112 were archived as there was no breach of the law. However, 65 investigations are still pending and three administrative procedures were initiated ex officio sanctioning the influencers for alleged breaches of the regulations.
These details are found in Advertising Guide for Influencers that the institution has available to citizens.
WHAT NUMBER SHOULD I CALL IF I WANT TO REPORT TO INDECOPI?
Indecopi reminded citizens that they can report, free of charge, alleged violations of the Law on the Repression of Unfair Competition, consigning for this purpose the evidence or indications that they may find, through our telephone lines 224-7777 for Lima and the 0-800-4-4040 for provinces or mail inquiries ([email protected]).
JOSI MARTINEZ APOLOGIZES
For his part, Josi Martínez referred to it. As recalled, the influencer points out on his social network that he has generated profits thanks to bets based on expert forecasts, highlighting that they attest to this from their personal experience. This same publication is repeated by the daughter of Melissa Klug and more influencers.
These messages have been severely criticized, because they do not clarify that it is an advertisement. Given this, the influencer apologized for having omitted the hashtag Advertising in his publication.
“We apologize for any inconvenience that may have been caused,” He noted through a statement on his Instagram story.
He also stressed that he will be more careful in his next publications.
“In the Josi Martínez team we value the trust of the followers and we are committed to safeguarding their rights as consumers, fully complying with the legal regulations applicable to the dissemination of any type of material”, He said.