VOLT and BIG COLA are the new official drinks of PSG

Soccer Football – Champions League – Group A – Paris St Germain v Club Brugge – Parc des Princes, Paris, France – December 7, 2021 Paris St Germain’s Lionel Messi celebrates with Abdou Diallo and Eric Junior Dina Ebimbe after the match REUTERS/Sarah Meyssonnier (SARAH MEYSSONNIER/)

Peruvian pride. The multinational beverage group AJE signed a regional agreement with PSG until June 2024 to be one of the club’s official sponsors. This means that VOLT energy drink and Big Cola soda are the official drinks of the Parisian team.

It should be noted that VOLT is now the official energy drink of Paris Saint-Germain in the region that includes the countries of: Peru, Bolivia, Colombia, Ecuador, Panama, Nicaragua, Guatemala, Honduras, Costa Rica, El Salvador, Mexico and Egisto. While Big Cola is the official soda of the French club in India, Thailand, Indonesia, Vietnam, Cameroon, Bhutan and Venezuela.

PSG announced VOLT as its new official energy drink through a video featuring Sergio Ramos, Ángel Di Maria and Keylor Navas, star players of the Parisian club. The video was shared on the social networks of the popular drink.

“Welcome the energy of VOLT. Big and electrifying things are coming. Get ready for a recharged PSG ”, point out the three footballers in the promotional video.

Augusto Bauer, Deputy General Director of the AJE Group, noted that: “This agreement with Paris Saint-Germain is very important to us, as it marks a milestone for the AJE Group and we hope that it will grow stronger every day. NWe are becoming a regional partner of PSG through the VOLT brand in 11 Latin American countries and with BIG Cola mainly in East Asia. Together we are going to do very interesting things “

What’s more, Marc Armstrong, Paris Saint-Germain Director of Associations, added: “We are delighted to partner with VOLT and BIG COLA as regional partners. We both share strong ambitions to develop the presence of our brands around the world while offering the best possible experience to our passionate audiences. We look forward to working together to create exclusive content and reach millions of fans in these territories. “.


This is not the first time that the Peruvian multinational has sponsored a European soccer team. In 2010, the company’s marketing department reached an agreement with FC Barcelona, ​​which at that time had Lionel Messi as one of its main figures. At that time, it was the KR and Big Cola sodas that became regional sponsors of the famous Catalan club.

Now, 11 years later, the national brand has managed to return to the club of the Argentine star who has just won his seventh Ballon d’Or.


The Peruvian group was born in Ayacucho more than 30 years ago. The Añaños family began producing soft drinks in 1988, their first drink was the Kola Real with orange flavor. Starting in 1991, they began to expand to other cities such as Huancayo (1991), Bagua (1993) and Sullana (1994), until they arrived in Lima in 1997. Only two years later they began their international expansion, the first country to which They arrived in Venezuela and a year later they landed in Ecuador.

Currently, AJE operates in more than 20 countries in Latin America, Asia and Africa, making it one of the largest multinationals in the world. In addition, it has a global portfolio that has more than ten brands, including VOLT and Big Cola.


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