In order to combat disinformation during the next voting, the National Electoral Council (CNE) from Colombia made an agreement with a streaming platform for the first time, with which it will share relevant and official data.
This alliance was with the app of short videos, Kwai, where the agency will have a verified account to share government information and reliable on the votes of the Youth, Legislative and Presidential Councils in Colombia.
“Social networks have become the main means of massification of political content. For this reason, the National Electoral Council (CNE) and Kwai, a short video platform, signed an alliance to fight fake news (fake news) and ensure that the exercise of democracy is done in a responsible and informed manner, ”Kwai said in a statement.
Currently, thousands of news circulate on digital platforms, which are shared by millions of users, however, on some occasions they may contain false information, mounts and even malicious files (malware), to name a few, that affect the population.
In this sense, the CNE shared its ethical commitment to combat misinformation and false news so that citizens can consult information on candidates and electoral processes in secure channels, through the cooperation of social networks.
“Kwai, which has more than 150 million users throughout the region, and the CNE, have committed to working together to strengthen the verification of news and electoral data, to contribute to the elimination of inaccurate information or false news. All this promoting honesty in the electoral debate and respect for democratic values and freedom of expression through the use of the Platform ”.
Gustavo Vargas, Director of Communication and Public Relations for Kwai Latin America, pointed out that they are committed to combating fake news, therefore, they will guarantee their users truthful and quality information within the platform.
In that sense they will integrate monitoring mechanisms to detect and evaluate content that could be dispersing false data, limiting its spread. It will also develop procedures that provide relevant information for users to distinguish Fake News.
“The above means that both the CNE as Kwai will contribute to the design and enablement of channels for receiving complaints and the actions that can be taken from the platform to stop the spread of fake news”, He asserted.
This agreement stands out because Kwai is an inclusive platform that reaches various regions and users in Colombia who, in addition to being entertained, seek information.
“Under this agreement, a verified account of the CNE will also be opened, where content of interest for the elections of Youth, Legislative and Presidential Councils will be shared,” the letter said.
The objective of both organizations is that Colombians freely participate in the next elections “under the principles of modernity, agility and transparency”.
It should be remembered that last August the CNE had already announced another strategy in digital media to fight against fake news during the electoral process, which consists of train influencers.
“What we are looking for is to train and accompany these young entrepreneurs or influencers of digital platforms, so that in their productive or communicational models they are also guarantors of the healthy democratic participation of Colombians, since it is necessary to start training in regulation , which allows citizens not to be influenced incorrectly through digital platforms, “said Doris Méndez, president of the CNE.