Inés Domecq, the before and after of the designer of the moment

11-28-2021 Inés Domecq – with a subtle aesthetic retouch – at Madrid Horse Week with her husband, Javier Martínez de Irujo EUROPE SPAIN SOCIETY


Queen Letizia, Sofía Palazuelo, Tana Rivera, Paz Vega, María García de Jaime … There are countless celebrities who in recent months have succumbed to the spectacular models of ‘The IQ Collection’, one of the most desired brands of the moment .

The key? Its sophisticated designs, in which its spectacular dresses stand out, with marked and highly structured shoulder pads, simple lines but with patterns that suit all types of silhouettes, materials whose quality stands out at first glance and patterns and colors so ideal that It is not uncommon for our celebrities – starting with the Queen – to have chosen this signature to make an impact on special occasions and celebrations.

Behind ‘The IQ Collection’, Inés Domecq, member of one of the best known and most traditional families in Jerez de la Frontera and wife of Javier Martínez de Irujo, son of the Duke of Aliaga and nephew of the current Duke of Alba. Trying to stay out of the media spotlight despite the spectacular success of her fashion brand, the designer has also become one of the most stylish women in high society in our country, and with each of her appearances she captures all eyes for its innate elegance.

Like this weekend, when putting aside her usual discretion, she has been seen enjoying Madrid Horse Week in the company of her husband, Javier Martínez de Irujo, and some friends. Impeccable as usual, Inés has fallen in love with a perfect day-to-day outfit in a two-tone key. Some comfortable white pants, a turtleneck sweater in the same color, a long vest of his signature in camel and cream and, as accessories, some caramel converse and a handbag in the same tones as the rest of the look. Simply ideal.

In addition, and although in a subtle way, Inés has reappeared with a retouch that has not gone unnoticed by us, since her nose looks slightly more refined and upturned than in her last public appearance, which took place at the wedding of Santiago Benjumea and Inés Martín Alcalde last September. Equally spectacular, the creator of ‘The IQ Collection’ has found her best version with this small physical change that, it is undeniable, has been phenomenal.

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