Grupo Campici celebrated the first year of management at the helm of Boston Seguros. At the event, which took place at the Yacht Club of Puerto Madero, the company relaunched the brand, showed its new image and announced major investment projects.
Gonzalo Campici, president of Grupo Campici, and Patricio Visceglie, CEO of the insurer, were the main speakers before a large audience that was attended by collaborators along with the commercial network of Advisory Producers, Brokers and Organizers, among other guests.
Visceglie, dedicated a few words to the audience and stated that: “Boston is preparing to grow steadily over the next 10 years” and added that: “even in the difficult context of a pandemic, the company increased its staff of employees and made a great investment in technology ”.
For his part, Gonzalo Campici, detailed the first year of the group’s management, which he assumed in charge of in the middle of the Pandemic, and advanced the projections: “the objective is to take Boston among the top 10 insurers in the country in its centenary”, the which will occur in 2025. For now, the company has already grown 30% in its marketing network, increasing its strategic links with Organizers and Brokers throughout the country.
Among the economic achievements, an exponential growth that reached $ 5,628 million stands out, exceeding initial expectations, and projects a growth of more than 50% for 2022.
Among the projects for next year are: landing in the field of agriculture; advance on a traditional product for the company: the surety; and promote a new company dedicated to ART; and a strong investment in Corporate Social Responsibility that includes the launching of a foundation that allows to accompany the education process in schools.
The conference also included other achievements made in the last year: a strong investment in technology to optimize both internal and external processes for the network of producers. And the development of a new listing – automotive issuer. In this sense, Gonzalo Campici assured that: “the pandemic accelerated the implementation of technological tools in 10 years”.
The new corporate image of Boston Seguros promotes the fundamental values of the insurer with the experience and innovation of modernity, reflected in the slogan: “Trajectory that unites us”.
The closing of the day was in charge of Lito Vitale who played the curtain of the new Boston spot live, and then ended with songs performed by his daughter, Emme.