In the world there are hundreds of ephemeris that commemorate historical, momentous or emotional events for a nation, a state or a city. They are also one of the most unsuspected: the Clown Day, the day of some profession or the day of the infidels. Thus, between these celebrations, we find the Singles Day.
But how that day arises, is it because of the shared sadness of thousands of people who do not have or have lost a relationship? Or as a form of rejoicing at not having to be in an engagement? Whatever the reason, today, November 11, the Singles Day is celebrated.
Singles Day was born in China in 1993 by some students of Nanjing University in opposition to the day of Valentine’s Day and the November 11th for being 11/11: the one representing a lonely person. Over time, the date gained popularity within the country’s universities until it spread throughout the world in 2009 when the signature Alibaba he took over the singleness party and made it a business opportunity, using it as his annual online sales day.
And although in the West it is marked on February 13 (ironically a day before February 14), it has become accustomed to celebrating it on the same day. In this way, like any other holiday, it is used by large corporations to sell their products, in this case, alcoholic beverages, sex toys or anything else to one of the most accessible demographic targets: singles.
In China, one of the largest technology fairs is held on this day. Because if something is true, it is that singles have more free time and money. And this is not something that can be ignored by large companies.
But we don’t want to sell you anything, far from it. This day can be significant for some, so we will accompany you in your loneliness. As is customary, social networks have manifested with humor, memes (and the occasional photo in panties) regarding a stage that can mean sadness and loneliness for some, as opportunities, parties and freedom for others.
In this meme, using as a template one of the best-known scenes from the popular Korean series of Netflix, The Squid Game, in which he mocks the selectivity of people who want to have a partner. That is not bad: if a person does not like you, then simply nothing will be given.
In another, using the Simpsons, a gold mine for memes and jokes, he is in favor of not having a partner.
Although there are also those who make their singleness something ironic and funny, showing greater acceptance.
There is also the classic stereotype of lonely people who, supposedly, not finding love in people, seek it in the company of felines: cat lovers.
In this case we can see the use of surnames in a … humorous way. The surname of the former Italian footballer Simone Vergassola used to this day … well … well … I think the joke tells itself.
This is the example of how companies end up using any day to promote their products. In this case, the Twitter user has taken it with grace. And there is no better individual activity like watching a movie or a series comfortably without interruptions.
In the same way, the most optimistic (and sometimes desperate), those who do not shrink and pretend to see a new beginning on this day.