It is common for institutions of all kinds to seek to innovate and include themselves in the world of social networks, however, not all of them achieve the expected success and -especially- in a younger public. However, to the surprise of many, the National Electoral Institute (INE) became an influencer on TikTok.
It may seem strange at first, since electoral processes may not be the type of content that various users would like to consume in their spare time. But, somehow, this institute managed to catch Internet users and give opinions such as: “The INE is more famous than Kunno.”
Thus, by delving a little into this account with 742 thousand 500 followers of @inemexico you can find all kinds of topics such as: The Children and Youth Consultation 2021, renewal and procedures of the voter’s credential, vote abroad, among others.
So far it will sound like the expected, but the element that conquered the netizens were the multiple references that this profile makes to popular culture. Therefore it can be seen Naruto completely scaresdo and accompanied by the legend: “When they ask you to sign your #INE and you did not practice.”
Or the fragment of the famous series of The Squid game where the participants are deciding whether or not to continue with the deadly contest, but with a phrase that says: “To vote or not to vote from abroad? ”.
The INE also usually performs the trends of the platform, therefore, for those who use Tiktok frequently, they will be able to recognize the Wolverine what dances or the new song “Indigo” by Camilo.
In this last example a young man is seen with his voter ID in hand singing: “Because the love of my life came into my life, I asked the one above ”.
And as it is often said that taste is broken into genres, there is no shortage of videos with characters or moments of: Dragon Ball, Spongebob, Rick and Morty, Harry Potter or, more recently, Saúl “Canelo” Álvarez in a boxing match.
The comments from users are vast in each publication, however, it has been mentioned several times that the INE has a certain tendency to a specific genre.
“The INE is very Otaku and I love that“,” Hahaha the INE became otaku “, are some of the mentions that can be read in several videos where Naruto, Sasuke and other characters from the Japanese series appear.
Even other Internet users have pointed out that this account has been ahead of them and ruined one or another end of the season.
“Chale, I still haven’t forgotten when the INE spoiled the end of Evangelion for me and I was just going to see the full rebuild for the first time. “
In addition to all of the above, this body is quite accessible and has all kinds of interactions with those who fulfill their electoral duties.
“I want to be 18 to go to my INE like this”Wrote one user. To which the INE responded: “That’s right.” Or a netizen who mentioned: “INE congratulate me, I already got my INE”And received a:“ Congratulations ”from the official account.